up4distribution

strategically

convincing

connected

Social Selling with Structure and Relevance

We don’t just design Social Selling strategies – we execute them. With targeted network building,

ICP-based outreach, and scalable LinkedIn campaigns.



This creates digital sales channels that integrate seamlessly into your existing sales architecture.

Who benefits most

from Social Selling?


Roles
  • Account Executive (AE)
  • Sales Development Representative (SDR)
  • Chief Marketing Officer (CMO)
  • Business Development Manager (BDM)
  • Partner Manager (PM)
Organizations
  • B2B-Startups
  • Industrie Unternehmungen
  • Agenturen
  • Mittelstand
  • Beratungen

How does

Social Selling work in practice?


Strategy
  • ICP definition
  • Network building
  • Outreach campaigns
  • Retargeting logic
  • Sales integration
Execution
  • Profile setup
  • Sales Navigator configuration
  • Content templates
  • Outreach playbooks
  • Reporting & sync

What is the value of
Social Selling?

Strategic
  • Digital touchpoints
  • ICP relevance
  • Sales scalability
  • Thought leadership
  • Pipeline building
Operational
  • Qualified leads
  • Network growth
  • Outreach efficiency
  • CRM sync
  • Conversion tracking

What happens without

Social Selling?

Strategic
  • Lack of visibility
  • No ICP focus
  • Outdated channels
  • Weak differentiation
  • No network rejuvenation
Operational
  • Outreach scatter losses
  • Poor lead quality
  • Manual processes
  • No data sync
  • Dependency on existing networks

A Few Reference Clients

FAQ

What people often ask about Social Selling.

No. Even small networks work – relevance and interaction are more important than size.

No. Consistency helps, but quality beats quantity. Curated content and smart commenting are often enough.

LinkedIn is key for B2B. Depending on your audience, Xing, Twitter, or Instagram can also be relevant.

Using KPIs like profile views, connection requests, engagement, qualified leads, pipeline contribution, and CRM sync.

It’s digital, scalable, and built on relevance and trust – not cold calls or push tactics.

Let’s start now

Initially

Made for Entrepreneurs

Work on progress

UP4D - Venture Application

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Best regards,
your up4d Group AG Venture Team

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