strategically
convincing
connected
Social Selling with Structure and Relevance
up4d delivers scalable LinkedIn-based B2B sales – with ICP-driven outreach, thought leadership, and seamless integration into existing sales architectures.
A Few Reference Clients
How it works: 3 steps to real impact
Social Selling works when strategy and execution align. We define ICPs, build networks, launch outreach and integrate sales. Every step drives visibility, relevance and pipeline.
Example Use Case
A B2B SaaS company wants to reach decision-makers in industry. With ICP strategy, outreach campaigns and Sales Navigator, it builds visibility, earns trust and fills the pipeline with measurable impact.
How does it work? As a process
Define strategy
Setup & Content
Outreach & Sync
In a Nutshell
- Define ICPs & channels
- Build content & profiles
- Launch outreach & sync
The first step toward relevance
ICPs & Target Groups
Channels & Formats
Outreach-Logik
In a Nutshell
- Define ICPs & target groups
- Select channels & formats
- Structure outreach logic
The second step to visibility
Profile & Presence
Content & Formats
Tools & Setup
In a Nutshell:
- Optimize profile & presence
- Develop content & formats
- Activate tools & setup
Outreach & Sync – The third step to impact
Outreach Playbooks
CRM & Sync
Reporting & Learnings
In a Nutshell:
- Use outreach playbooks
- Sync CRM and processes
- Apply reporting & learnings
Checklist – Strategy
Checklist: Start strategy
Activate setup
Structure outreach
In a Nutshell:
- Start strategy
- Activate setup
- Structure outreach
Become part of the up4d Social Media Innovation Community
For everyone who prefers to grow together rather than optimize alone.
FAQ
Common questions about Social Selling
Social Selling is the intentional process of building relationships with potential customers through social networks like LinkedIn. The goal is to build trust, demonstrate relevance, and drive long-term sales success through digital interaction.
No. Social Media Marketing communicates the brand through channels like LinkedIn. Social Selling, on the other hand, is the personal communication between sales professionals and potential customers — individual, dialogue-driven, and relationship-based.
No. Tools can support the process, but Social Selling is primarily a mindset and a method. It’s about authenticity, relevance, and building digital relationships — not automation.
Not at all. Social Selling is especially relevant in the B2B context — for sales, marketing, and leadership. It’s not about reach, but about relevance, trust, and access to decision-makers.
Initial results typically appear after 6–12 weeks — depending on your target audience, activity level, and content. Consistency is key: visibility, interaction, and relationship-building directly contribute to your pipeline.
Initially
- Get to know each other
- Define goals together
- Initial handshake
Made for Entrepreneurs
- Onboarding
- Call Kick-off Meeting
- Launch the project
Work on progress
- Weekly meetings
- Monthly retrospectives
- Continuous improvements
