organized
efficient
transparent
up4d Products
up4d - C-Platforms
Empowering B2B Corporates for Solid Digital Business Development
Challenges of the Digital Business Development
Conquering Digital Business Development Hurdles
- Hybrid team constellations
- Social media & community data sovereignty
- GDPR and other data compliance
- Internationalizing local markets
How can your corporate maintain a strong customer loyalty digitally?
Without spontaneous personal or coffee meetings, customer loyalty and cohesion may weaken.
Is your company prepared to maintain relationships digitally?
Hybrid work can lead to customers or sales partners feeling neglected.
Stronger Together: Your B2B Community
Digital Business Development combines virtual and on-site work, ensuring
seamless coexistence, flexibility, and productivity
Home Office
... with up4d C-Platforms
- Closed communication gaps
- Reduced security risks
- Applications have been consolidated
- Hybrid leadership roles are strengthened
In-Office
... with up4d C-Platforms
- Random encounters now also digitally
- Deepening the digital interactions
- Innovation acceleration
- Strengthen customer relations
Hybrid
... with up4d C-Platforms
- Location-independent working
- Efficient team building
- On-Demand Access to Forums
- Convenient sales processes
Social Media
... with up4d C-Platforms
- From lead generation to up and cross-selling
- Lead Management
- Broadcast and other Campaigns
- Personal and Corporate Branding
Community Building
... with up4d C-Platforms
- Central platform for onboarding prospects and customers
- Reverse development of social media data into the corporate
- Showcase B2B offers in the marketplace
- GDPR compliant Business Development activities
Community Activities
... with up4d C-Platforms
- 3D Hands-On Workshops & Expert Panels
- 3 D Exhibitions
- 3D Sales and other Pitch Events
- 3D Meetups, Trainings, and Bootcamps
Sustainable Social Media Business Development
For B2B corporates, the sales process on social media platforms like LinkedIn is often a big challenge and leads to endless lead generation without much success beyond that.
But what should happens next with the numerous prospects you’ve won?
B2B Community Management & Data Sovereignty
Prioritizing data sovereignty in B2B corporate community management is important and requires a sustainable repatriation of marketing and sales activity data from social media or other community platforms.
- Ensures data security and data security compliance
- Enhances the data management and future marketing activities
- Minimizes data loss when employees resign
- Builds trust with stakeholders
up4d C-Platforms – First Mover Program
The benefits offered by the up4d C-Platforms First Mover Program end
on December 20, 2024 or after 15 registered participants.

15% discount – for the one-time setup fee
5% discount on the first 12 monthly running fees
10% discount to additional requested
Social Media Promotion Services
An comprehensive two-day entrepreneurial review meetup, exclusively designed for the innovative participants of the up4d C-Platforms – First Mover Program
Day 1:
4th, February 2025
09.00 – 16.00
Day 2:
5th, February 2025
09.30 – 15.30
Switzerland Innovation Park Central, Suurstoffi 18b, 6343 Rotkreuz
Hosts of the First Mover Program Review Meetup

Frédéric Mathier
- CEO & Founder of Maevo GmbH
- Negotiation Strategy Expert
- Keynote Speaker and Enabler
- Lecturer at multiple Universities
Frédéric Mathier
Negotiation & Growth

Thomas Kistler
- COB & CEO of up4d Group AG
- Expert in B2B Business Architecture
- Mentor for Business acceleration
- Specialist in Digital Business Development
Thomas Kistler
Digital Business Development

Adrian Bachofen
- COB of bbv Software Services AG
- Board Member at Central Switzerland Innovation Park
- Mentor and Expert for Entrepreneurs and Board Members
- Visionary and innovation accelerator
Adrian Bachofen

Michael Eichenberger
- CEO of Stepping Stone AG
- Managed Cloud Solutions Expert
- Specialist in Data Security and Protection
- GDPR Compliance
Michael Eichenberger
Agenda of the up4d First Mover Program Review Meetup
Workshop Day 1
Workshop Day 1
After check-in, 4 circulating 1-hour workshops on the following topics:
Collaborative Work Management:
- Mr. Adrian - Bachofen (Entrepreneur & Chairman)
- interesting for the management of SMEs
Negotiation & Growth:
- Mr. Frédéric Mathier (Swiss negotiation expert)
- tailored for inside sales, HR and C-Level
Data Security & Data Protection:
- Mr. Michael Eichenberger (CEO of Stepping Stone, Bern)
- exciting for security-conscious entrepreneurs
Digital Business Development:
- Mr. Thomas Kistler (CEO of up4d Group AG, Switzerland and Vietnam)
– suitable for sales and project management professionals
Meals: Lunch and Dinner in Zug (CH)
Workshop Day 2
Workshop Day 2
After check-in, a 4-hour session on the following topics:
Gathering & Conclusions
- Mr. Frédéric Mathier (Swiss negotiation expert)
- presents outcomes and summaries from the previous day's workshops
Exchange and Inspirations
Q&A
Lunch
Check-out
Innovation Partners





up4d - DBD-CRM
Would you like to conveniently manage your lead generation data?
LinkedIn is not a CRM
Restoring social media reach-out data in the corporate environment
is crucial for making social media and digital business activities sustainable:
- Social Media Data Backup
- Personalize Social Media Data
- Follow up & Campaign Management
What do you do when your important salesperson quits the job?
You will lose all their social media data unless it was backed e.g. up in a CRM.
How do you enrich your social media sales data with sales-relevant information?
To run high-quality LinkedIn campaigns, you should enrich your social media data in parallel for example with a CRM.
up4d's CRM Solutions
up4d offers CRM solutions specifically designed
for digital business development (Social Selling) activities.
Lead Generation
Enhanced Data Management
- Social Media Data Backup
- Effective Segmentation
- Sustainable Lead generation
- Refinement of Social Media data
Lead Conversion
Streamlined Lead Conversion
- Sales Funnel
- Personalized Social Media Data
- Custom Interactions
- Faster Closures
Campaigns
Campaign Management
- Lead Generation
- Lead Qualification
- Lead Conversion
- Up- and Cross-Selling
Streamline your LinkedIn interactions with the up4d Standard CRM, which offers robust functionalities at an economical cost. It’s perfect for businesses looking to enhance efficiency (Digital Business Developement – Social Selling).
- Economical pricing for up to 10,000 records
- Pre-configured master template for immediate deployment
- Streamlined environment designed to maximize user efficiency
- Ideal for small to medium-sized businesses seeking foundational CRM functionalities
Experience the ultimate customization with our Social Media-CRM, designed to adapt to your specific business requirements. Expand your capabilities with advanced features tailored for dynamic market demands.
- Premium option for up to 20,000 records
- Customizable templates and environments to fit specific business needs
- Advanced data handling capabilities for larger enterprises
- Personalized support and configuration options for a bespoke CRM setup
Initially
- Get to know each other
- Define goals together
- Initial handshake
Made for Entrepreneurs
- Onboarding
- Call Kick-off Meeting
- Launch the project
Work on progress
- Weekly meetings
- Monthly retrospectives
- Continuous improvements